Dole Launches Premium Dragon Fruit Program in North America

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Dole Food Co. is now offering dragon fruit to consumers across the western U.S. and Canada.

Grown under ideal conditions in Ecuador, Dole Dragon Fruit is meticulously cultivated to meet the company’s rigorous quality standards, according to a news release.

The fruit is imported in Dole’s atmosphere-controlled containers, which the release said results in less dehydration of the fruit compared to more common noncontainerized shipping.

The release said the dragon fruit, also known as pitaya, has become increasingly popular in recent years for health benefits that include: 

  • Rich in antioxidants — Dragon fruit is loaded with antioxidants like vitamin C, which help protect the body against free radicals and promote healthy skin.
  • Low in calories — Dragon fruit has just 60 calories and 3 grams of fiber per serving, making it a perfect choice for those looking to maintain a healthy weight.
  • High in fiber — Dragon fruit is a good source of dietary fiber, providing 3g per serving. Fiber aids in digestion and promoting a feeling of fullness. 
  • Vitamin-packed — Dragon fruit is packed with essential vitamins like vitamin B, vitamin B12 (cobalamin), and iron, which contribute to overall well-being and energy. 
  • Hydrating — With its high-water content, dragon fruit helps keep you hydrated, especially in warm climates.
  • Deliciously unique — Dragon fruit’s sweet and mildly tangy flavor with tiny edible black seeds provides a delightful and unique taste experience. 


“Dole is constantly responding to market demands with its innovative product offerings,” Nelson Montoya, president of Dole Fresh Fruit North America, said in the release. “We are excited to bring the incredible flavors and health benefits of dragon fruit to households across the western U.S. and Canada. This exotic fruit aligns perfectly with Dole’s dedication to providing our customers with the very best in fresh produce.”

Source : The Packer