Leading speciality retailer WH Smith North America has opened three new concept stores at Los Angeles International Airport (LAX), spanning InMotion, LEGO and a newsstand under the TMZ brand.
Located inside the West Gates at the airport’s Tom Bradley International Terminal, the new openings will be followed by a further four stores in the coming months.
TMZ is described as “sleek and modern”, and offers news, convenience and branded goods.
It has been designed to mimic the newsroom at the tabloid platform, featuring large screens showing celebrity content.
The store offers snacks, refreshments, books, magazines and other travel essentials, as well as TMZ-branded apparel and souvenirs.
Meanwhile, the InMotion store offers tech-forward, premium electronics. The LAX store stocks headphones, mobile power products, Bluetooth speakers and other travel accessories.
InMotion is owned by WH Smith and serves as its own consumer technology brand.
Finally, the bold, colourful LEGO store features over 200 sets, with the walls adorned with pieces.
Product lines include Star Wars, Disney, Harry Potter, Lego Friends, Duplo and more, with new sets to be added each month.
“These openings have showcased our team’s versatile range when it comes to creating unique store concepts that will capture the attention of travellers,” said Toby Keir, WH Smith North America CEO.
“The teams at URW (Unibail-Rodamco-Westfield) and LAWA (Los Angeles World Airports) have always been exceptional partners to us, and we are thankful for the opportunity to work with them again.”
With the additional four stores set to open soon, WH Smith North America will operate 13 locations at LAX.
In total, its footprint spans 1,700 stores over 30 countries globally.
Earlier this month, WH Smith North America opened four retail locations at Nashville International Airport: Whiskey Trailhead, Natalie’s Candy Jar, Musicians Hall of Fame and Country Music Hall of Fame and Museum.
Source : Trbusiness