Supercar Brand Unveils North America Expansion Plans

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A Liverpool-based sports car brand has unveiled plans to establish three showrooms in the US, representing its official launch into the North American market.

Briggs Automotive Company (BAC) operates from manufacturing premises in Liverpool and is known for its bespoke supercars, the BAC Mono and BAC Mono R. 

Having recently opened three facilities in Asia, the company will now establish locations in Philadelphia, Greenwich, and Newport Beach.

The sites will be operated in partnership with automobile retailer RDS Automotive Group, which has represented a number of high-profile brands for the last 15 years.

Chris Lockhart, BAC’s head of global sales, said: “Today marks yet another momentous milestone in BAC’s journey with the launch of our official operations in North America.

“To have an on-the-ground presence on both coasts of the USA – two on the east with BAC Philadelphia and BAC Greenwich, and one on the west with BAC Newport Beach – gives the brand direct access to a passionate and growing community of BAC owners, prospective customers and enthusiasts. In return, people in the USA now have a BAC touchpoint, a place where the world of BAC comes to life the moment they step into the space.

“The USA is already BAC’s largest primary global market. With the addition of these three new locations, the company will be able to meet increasing demand for the Mono range as well as BAC’s revered bespoke and one-of-a-kind craftsmanship customisation services.”

Robert DiStanislao, president of RDS Automotive Group, added: “We are thrilled to be part of the growing global BAC network and we are just as proud that BAC selected RDS Automotive Group as its partner to launch operations in North America. The BAC Mono is a high-quality product uniquely positioned within the automotive industry. I believe it will be an excellent complement to our stable of luxury and exotic brands.

“The One of a Kind nature of a Mono is a perfect fit for our US customer profiles – we’ve already seen huge interest in the Philadelphia, Greenwich and Newport Beach areas. Demand for bespoke, beautifully crafted and high-performance products from BAC is rapidly increasing across the USA and the RDS Automotive teams at all three key locations are excited to welcome and introduce customers to this exceptional and unique brand.”

Source : Insider